Agriculture as a resource of the territory
Entrepreneur, politician, sociologist. Adriano Olivetti has always put his homeland, the Canavese first. While with one eye he followed the growth of the family business (the historic Olivetti, typing machine industry) with the other he looked at the territory: “The economy of a territory cannot be based exclusively on industry but alternative economies must coexist”.
Adriano Olivetti was aware of the importance of agriculture as a resource of the territory and even more so as a tool for the conservation of the landscape and for this reason it shouldn’t become depopulated. A plan was needed to keep it efficient and profitable. And here in this project the Cantina della Serra came to life. In 1952, the first contacts with the Piveronese winemakers were initiated so that La Cantina was officially established on May 10, 1953. 99 daring members with an idea in mind: to live from viticulture in a land of industries. In 1957 they already became 617 members, in 1961 they reached a peak of 1018 becoming a reference point for the production of wine throughout northern Piedmont. This milestone, in addition to the growing production, also came due to the stubbornness of a man who, pushed by Olivetti, led the winery for many years: Vittorio Boratto. An innovator and avant-garde as well as a hard worker; thanks to Vittorio the winery developed in wine technology as well as in viticulture, perfecting the wine supply chain year after year. One of the most important results was the collaboration with all the Canavese wineries for the birth of one of the most important Italian Denominations of Controlled Origin: Erbaluce di Caluso, the first specification for a white wine in Piedmont, among the first in Italy: it was the year 1967. Nebbiolo and Barbera were added to later on, because of it we can now produce over 30 different labels.
Today the Cantina della Serra has approximately 230 members with the possibility of supplying about 10000 quintals of grapes, around 4000q of Erbaluce (white grapes), and 6000q of Barbera, Nebbiolo, Croatina and Neretto (red grapes); All these grapes will produce about 8000 hectoliters of wine which 70% DOCG and DOC, the remainder is used for everyday wine.
The total surface under vines cultivated by the members is 150 hectares and about 110 are registered as DOCG and DOC.
The vineyards extended for the majority of the municipalities of the Serra d’Ivrea, on a morenic soil, with an exposition of the south-west side, most of the vineyards are terraced to prevent erosion and permit cultivation even in high slopes. All of these reasons are the perfect ingredients to obtain high quality grapes.
The commitment continues in our historical building that is our cellar. The edifice accommodates several wood barrels in different sizes (used to refine the most prestigious wines), the stainless steel tank (the modern technology of vinification), refrigerators to control the wine’s temperature, a bottling machine and last but not least the new bottling machine for bag in box wine.
Since 2010 the photovoltaic system has provided a huge help in reducing the greenhouse effect.