Businessman, politician, sociologist, man is always open to different initiatives that could facilitate the development of his “small country, Canavese,” Adriano Olivetti and with an eye followed the growth of the family business, with the other he realized that the territory could not rely solely on the “firm”, but that it was necessary to improve and enhance the agricultural sector.
Adriano Olivetti was well aware that agriculture in general, and the Canavese area in particular was plagued by depopulation mountain that led the family to flee their homeland attracted to the city. It was necessary to find a formula that would ensure greater protection and that those “laborious vineyards” Serra, almost all extension very small, family-run, with no modern technical means, producing often poor and uneven which made it difficult to sell the final product, was probably co-operation. In 1952 the first contacts were initiated with the winemakers Piveronesi. The winery was officially formed May 10, 1953 with 99 members, mostly local. In 1955, after its completion, it was the withdrawal of about 10 thousand quintals. grape but already in 1956, however, the administrators were encouraged to decide the doubling of the plant to cope with the multiple demands of the farmers in the area of the Serra who wanted to join. In 1957 they were 617, in 1961 touched a peak in 1018 before falling back slowly and settle on the 350 with a mean contribution of 15 000 tons of grapes a year.
Currently, while respecting a centuries-old tradition, thanks to the enormous progress oenological research has guaranteed through studies on phenolic composition of the grapes, and new winemaking facilities, enable the production of a wine pure and genuine that is more and more credit between customers. Since 1967, moreover, the cellar, with the recognition of the Denomination of Origin (DOC) for Erbaluce Caluso and Passito di Caluso, was able to qualify more and more its own production, in fact, in 1996 the recognition Doc has arrived for red wines including: Canavese Red, Nebbiolo, Barbera and the Rose. Today the Cantina Sociale is able to compete on a national and Erbaluce between whites and Canavese Rosso and Nebbiolo for red. 02/02/2007 The Cantina Sociale Della Serra joins the WEB.